The merger of the home-grown Saudi brands, PayTabs in the payments space aims to create best-in-class payment experiences for more business segments in the MENA region
PayTabs — Middle East, Africa, and South Asia’s (MEASA’s) award-winning payments powerhouse — in a historic move announced that it plans to acquire a 100% stake in Digital Pay, Saudi Arabia.
Under the terms of the acquisition, Digital Pay will serve as PayTabs’ flagship point of sale (POS) terminal product, enabling and augmenting millions of e-commerce and retail businesses as well as physical stores, hypermarkets, and departmental stores to benefit.
The merger allows PayTabs to complete its foray into both online and offline payment capabilities and elevate its market presence and commitment to the Kingdom’s Vision 2030. The aim is to grow the bottom line, revenue, transaction volumes, ticket sizes and the number of transactions for both firms.
The MoU, which aims to boost synergized super payments, comes just as digital disruption has hit a peak in the Kingdom with Saudi Payments being both the foundation and driving force. On a mission to enable the payments ecosystem through secure, reliable, interoperable, and accessible solutions, Saudi Payments has long accelerated growth in the Kingdom via its’ flagship payment infrastructure brands SADAD, Sarie, Esal and mada.
Mr. Tamim Alqusair, Senior Vice President, Business in Saudi Payments, said: “Saudi Payments aims to enable entities operating in the fintech space once players pass all needed testing and certification requirements successfully. Our objective in doing so is to maintain competitiveness between payments players through all different domains of e-invoicing, and ecommerce, point of sales and others. The past short period witnessed the successful enrolment of more than 30 players in the domains of ecommerce and POS to provide the needed support for these pivotal sectors to help them grow, and foster the Kingdom’s leading position as a payment hub for the region.”
Having conquered the MENA payment space with an online payment gateway acceptance, and expanded its portfolio to include Soft POS tap-to-pay solutions and more recently full-stack payment orchestration and social commerce, PayTabs will now cater to more retailers and traditional businesses that wish to offer payment acceptance via POS terminals.
By providing merchants with more methods to accept payments, both firms are empowering merchants with digital payment methods, which powers and pushes forward the aim of the Saudi Vision 2030
This move will solidify PayTabs mission to provide a holistic best-in-class payments ecosystem platform for the region. This includes supercharged, seamless payment experiences for businesses in all key segments in the region from travel and trade to hospitality and healthcare.
Digital Pay, which pioneered the POS business in an efficient and speedy way in the Saudi market, will continue to expand its footprint by offering POS to online merchants as well in multiple PayTabs markets. Any business will now be able to benefit from either digital payment acceptance solutions in the online space or the brick-and-mortar offline payments space.
Abdulwahab F. Alahmari, Chairman of Digital Pay, said: “As an innovative Fintech company driving digital payments in the Kingdom of Saudi Arabia, the proposed merger with PayTabs will enable us to expand our customer and merchant reach across the region. We see limitless opportunity, growth, and potential in this upcoming alliance.”
Commenting on the MoU, Abdulaziz Al Jouf, PayTabs founder and CEO, said: “Our aim is to be the foremost infinite payment platform equation that accelerates the Kingdom’s economy towards Vision 2030. Every merchant wants you to solve his problem – and every payment solution, PayTabs orchestrates, is essentially born out of a problem in the market. We’re offering merchants of all sizes and scale a single platform and dashboard for all their next-generation payment processing requirements – be it virtual, physical, or digital. Online and in-person retailers, subscriptions businesses, software platforms and marketplaces, and everything in between will emerge winners from this powerful dynamic.” The greater impact of the deal is that omnichannel payments will now be a reality.
The proposed consolidation with Digital Pay is another key milestone in PayTabs efforts to offer e-commerce merchants and businesses an unparalleled best-in-class payments super platform, regionwide. The valuation of the merger deal remains undisclosed.
According to Statistica, the total transaction value in the Digital Payments segment is projected to reach $42.25 billion in 2022. The total transaction value is expected to show an annual growth rate of 13.16%, or a projected total amount of $78.40 billion by 2027.
PayTabs is an award-winning payments solutions powerhouse founded by Saudi entrepreneur Abdulaziz Al Jouf.
Having processed the first live payment gateway transaction in June 2014, today PayTabs processes transactions in multiple currencies and markets, swiftly and securely. Using API plugins, PayTabs facilitates seamless e-commerce, m-commerce, and social commerce solutions for merchants and super merchants to ‘plug and play’ payment features on to their websites.
Originally backed by Saudi Aramco’s Waed and later by private Saudi investment, over the years, PayTabs has in-built and exported a full stack of game changing solutions. These include mobile applications, hospitality, governmental, education, airline, travel, transport, and biller solutions, to interlink the multi-billion-dollar enterprise market chain in the MENA region.
In 2021, PayTabs launched PT Touch, the ﬁrst soft POS solution in the MENA market to transform smart phones into merchant point of sale (POS) terminals. In 2022, PayTabs made a leapfrog move to pioneer next generation payments, by launching its home owned, globally validated unified payments and next generation transaction processing platform -PayTabs SwitchOn®.
A proven game changer in the global payments space, PayTabs has dedicated offices in the GCC including the UAE & Saudi Arabia and presence in many other locales including Turkey, India, and Egypt. The company is an equal opportunities employer with a diverse and multi-cultural team comprising of many nationalities.
For more milestones visit https://site.paytabs.com/en/
About Digital Pay:
Digital Pay is a leading Saudi based fintech company specializing in the innovation of digital payments in the Kingdom.
The company’s mission is to provide advanced and smart products that enable secure, and innovative cashless payment methods.
Digital Pay solutions such as POS terminals, Soft-POS, Soft-POS SDK, and hardware will change the way cashless payments are perceived and create a revolution in the FinTech sector of Saudi Arabia. Currently, thanks to the cooperation with the Saudi Arabian Monetary Association (SAMA) and through the Saudi payments network, Digital Pay strives to position Saudi Arabian digital payments with the most advanced in the world, in line with Saudi Arabia’s 2030 vision that aims at creating a Cashless Society.
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